Hodl (/ˈhɒdəl/ HOD-əl; often written HODL) is slang in the cryptocurrency community for holding the cryptocurrency rather than selling it. It originated in a December 2013 post on the Bitcoin Forum message board by an apparently inebriated user who posted with a typo in the subject, “I AM HODLING.” In 2017, Quartz listed it as one of the essential slang terms in Bitcoin culture, and described it as a stance, “to stay invested in bitcoin and not to capitulate in the face of plunging prices.” The Wall-street referred to it as the “favorite mantra” of Bitcoin holders. Though originally used in relation to holding Bitcoin, it is now also used to describe holding other cryptocurrencies and tokens such as Ethereum.
As part of a Bitcoin 10-year anniversary special, crypto news website CoinDesk interviewed the inventor of the HODL slang term who said that the term “HODL” has been corrupted by a culture that he doesn’t agree with, saying that Bitcoin should be spent and used as cash.
With Xtreme HODL initiating the BUIDL strategy instead of blindly holding cryptocoins and waiting for the price to go up. Most cryptocurrency enthusiasts now Hodling their cryptocoin, along with Budling strategy generating extra profit while they hold
In its trademark application, filed on October 2018, Coinbase says it plans to use the term in connection with “software as a service (SAAS) services featuring software for transactions using virtual currency, namely, software for managing, buying, selling, storing, transacting, exchanging, sending and receiving virtual currency; Providing temporary use of non-downloadable computer software for use in accessing, reading, tracking, trading and using tokens via blockchain technology.” So, anything blockchain-related, then.
The irony is strong: Coinbase, a corporation operating in a space where decentralization is one of key traits, is filing to trademark a misspelled word that was spontaneously imbued with meaning by the community. But such is the state of crypto nowadays: Confusing, slightly nutty, and definitely not very decentralized.